{"id":9982,"date":"2024-05-01T13:21:18","date_gmt":"2024-05-01T13:21:18","guid":{"rendered":"http:\/\/localhost:10078\/?p=9982"},"modified":"2024-05-02T13:22:10","modified_gmt":"2024-05-02T13:22:10","slug":"levis-picks-um-as-global-media-agency","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/levis-picks-um-as-global-media-agency\/","title":{"rendered":"Levi\u2019s picks UM as global media agency"},"content":{"rendered":"<p>Levi\u2019s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned.<\/p>\n<p>The IPG Mediabrands agency was named Levi\u2019s media agency of record in the U.S., Canada and Mexico in September 2019 following a review. Omnicom Group\u2019s OMD was the incumbent.<\/p>\n<p>Levi\u2019s North America media spend was $73 million in 2023, according to Comvergence.<\/p>\n<p>UM has now won the global account, worth an estimated $142 million, according to Comvergence spend data from 2023.<\/p>\n<p>Read more in <a href=\"https:\/\/www.campaignlive.com\/article\/levis-picks-um-global-media-agency\/1871054?DCMP=EMC-CONTheCampaignFix&#038;bulletin=the-campaign-fix&#038;utm_medium=EMAIL&#038;utm_campaign=eNews%20Bulletin&#038;utm_source=20240501&#038;utm_content=Campaign%20US%20Fix%205.1.2024%20(1)::www_campaignlive_com_arti_1&#038;email_hash=\">Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Levi\u2019s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned. The IPG Mediabrands agency was named Levi\u2019s media agency of record in the U.S., Canada and Mexico in September 2019 following a review. Omnicom Group\u2019s OMD was the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9982","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Levi\u2019s picks UM as global media agency - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/levis-picks-um-as-global-media-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi\u2019s picks UM as global media agency - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Levi\u2019s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned. 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