This month, UM Germany partnered with Europe’s first social media TV channel, Joiz, to launch Wave 7. Together with Joiz, the German Wave 7 team produced a 30-minute video, in which they introduced the key findings during an interview with a Joiz moderator. The video premiered in Germany on February 18 and is currently being readied for global distribution via the UM YouTube channel, complete with English subtitles. Curious? You can get an advance look at it here: www.joiz.de/wave7.
In addition, UM Germany secured a cover story about Wave 7 on the leading media website, Horizont.net, which significantly increased the number of mentions both on and off line.
The German launch is just one more in a long line of successful Wave events worldwide!