UM Singapore has won the media account for online real estate company PropertyGuru.
UM Singapore will now handle all media planning and buying for PropertyGuru, adding to the event marketing activity assistance they have provided for the past nine months. “PropertyGuru is one of the leading brands in Singapore,” said Pat Lim, Managing Director, UM Singapore. “They have firmly established their presence in the digital media sphere and grown their audiences through an authoritative editorial voice. We are elated to be entrusted with their media duties and look forward to partnering with them to take their brand to greater heights in Singapore.”
PropertyGuru is an online real estate portal that hosts classified listings on a wide variety of properties. The portal is owned by AllProperty Media Pte Ltd, a Singapore based company that operates property portals in various Asian countries including Singapore, Malaysia and Indonesia.