UM Japan took home the Gold at the inaugural Digital Marketing Asia (DMA) Socialathon Awards APAC held last month in Delhi, India. Our Japanese team was awarded the Gold in the Best Use of Social Media on Mobile category for their work on the “Carrie Call” campaign for Sony.
“It is a great honor to receive the inaugural Socialathon APAC award,” said Hirotsugu Morimoto UM Japan’s Communication Producer. “We are proud that the ‘Carrie Call’ campaign is leading the way in aligning TV and social. With TV’s strong impact on consumer communication in this market, being able to put social at the center of our work opens up fantastic opportunities for our clients.”
DMA’s Socialathon Awards recognize and award the work that is not only able to fully tap on the potential of social media platforms for marketing, but also work that lays the benchmarks and future trends for social media marketing. The inaugural Socialathon APAC Awards honored the region’s best social media work.