Topps Tiles has awarded its media account to Universal McCann Birmingham following a competitive pitch.
The appointment comes ahead of an above-the-line push for the retailer which will roll out mid-March. UM Birmingham has also been tasked with providing national and local support to the company’s 330 stores, including its new, smaller store format.
Robin Auld, head of marketing at Topps Tiles, said the agency impressed with their “exceptional ideas and clear understanding of how we envisage the future of Topps Tiles”.
“This is what set them apart and we are pleased to appoint them as our media agency. We are confident they will deliver outstanding work and results for us,” he added.
Topps Tiles declined to put an exact figure on its planned marketing spend for the coming year, but said it will increase “significantly” from September 2015.