UM is celebrating another successful outing at this year’s Cannes Lions Festival of Creativity.

This year’s Festival concluded with UM tallying 11 wins across 8 categories, capping an eventful week at Cannes which showcased the best work being done by UM across the globe.

Congratulations to all of this year’s winners!

MEDIA
Best Use of Branded Content & Sponsorship
The Rabbit Race for Media Markt, Gold – Germany

Digital and Social – Best Use of Mobile Devices
#ColourYourSummer for Coca-Cola, Silver – Australia

BRANDED CONTENT & ENTERTAINMENT
Best Integrated Campaign Led by Content Platform
The Rabbit Race for Media Markt, Gold – Germany

YOUNG LIONS
Chris Colter, Gold – UM Sydney
with
Jack Smyth, Gold – Initiative Sydney

PROMO & ACTIVATION
Best Retail, e-Commerce & Restaurants
The Rabbit Race for Media Markt, Silver – Germany

Best Commercial Public Services Including Healthcare & Medical
Sunday Grannies for Vodafone, Bronze – Romania

Best Use of Social Platform(s) in a Promotional Campaign
Sunday Grannies for Vodafone, Bronze – Romania

CREATIVE EFFECTIVENESS
Ghita the Social Shepard for Vodafone, Bronze – Romania

INNOVATION LIONS
Creative Data – Best Use of Real-Time Data
The Economist: Smart Data in Real-Time for The Economist – Bronze, UK

PR
Best Technology & Manufacturing
Sunday Grannies for Vodafone, Bronze – Romania

DIRECT
Best Retail, e-Commerce & Restaurants
The Rabbit Race for Media Markt, Bronze – Germany

The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, a record 41,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence.

Congratulations once again to this year’s winners. This is truly our moment!