Ad insiders weigh in on everything from the Bud Light debacle to authentic allyship campaigns from stalwarts such as Nordstrom, Levi’s and MAC Cosmetics With the recent wave of anti-LGBTQ+ legislation across the U.S., Pride Month has become yet another front in the ongoing culture wars. While some brands have used the opportunity to show […]
Category: Thought Leadership
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers—but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both Disney+ and Netflix added ad tiers in the last year, and Amazon’s own free, ad-supported platform Freevee recently proved with megahit Jury Duty […]
All eyes continue to be on Hollywood. This week, the Writer’s Guild of America (WGA) enters its seventh strike week and there’s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on […]
Here’s what brand marketers need to know about Apple’s ground-breaking ‘spatial computing’ device, according to IPG Media Lab’s Richard Yao. On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top […]
The UM Worldwide chief strategy officer speaks to LBB’s Tom Loudon about Cannes, marketing data, and her decision to swap careers in her mid-20s If you ask her, Jocelyn Tse will tell you she has a hidden agenda. “I try to use my strategy experience to facilitate creative work, especially with the focus being placed […]
A record fine for Meta will have landmark consequences for marketers on both sides of the Atlantic. The EU has fined Meta €1.2bn for a breach of data protection laws, the largest such fine on record. The fine was levied as a result of Facebook’s transfer of user data from the EU to servers in […]
Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. AANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities. Nami Soejima, UM Worldwide “I believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture […]
Good afternoon from New York. We’re entering week three of the Hollywood writers strike and there’s been no progress. The studios have moved on to the directors, while the writers are pinning most of the blame on Netflix. The strike has already had a material impact on the business. One of the largest owners of […]
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Arielle Garcia, chief privacy officer at IPG-owned media agency UM Worldwide, argues that it’s high time for the ad industry to widen its lens on what ‘privacy’ means. As the fifth anniversary of the EU’s General Data Protection Regulation (GDPR) approaches, […]
Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week’s NewFronts media showcases for digital ad buyers. Presenters including Amazon, Roku and NBCUniversal’s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. But this year’s NewFronts also offered […]
