The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM’s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing.
In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as “the biggest event in human history”. In this piece, we explore two critical questions: is this hyperbole, and what changes do we see ahead for the world of marketing?
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