In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces.

UM, the global media agency network of IPG Mediabrands, is launching an entirely new role—U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated investment. In this interview, Stewart outlines the logic behind the position and describes how she plans to drive greater media responsibility and marketplace equity, which Stewart says is “critical to the success of our industry.”

Read Stacey’s Q&A in Ad Age.
UM JAPAN
Privacy Policy Overview

This website uses cookies for various purposes, such as improving the functionality of the website and understanding how it is used.

For more information about the cookies used and your choices, please see our Privacy Policy. To agree to our use of cookies for the purposes listed above, please select "Enable all" below or adjust the settings in the items on the left and click "Save changes."

You can adjust all of your detailed cookie settings via the options on the left.