By: Alexandra Bruell, AdvertisingAge
H.J. Heinz Co. has selected Interpublic Group’s UM to support media buying and planning in the U.S. and Canada and Omnicom Media Group to handle its larger international business.
For Omnicom Media Group, the media agency network overseeing PHD and OMD, it’s a small consolation afterOMD’s recent Vodafone loss to WPP’s MEC.
The frozen and packaged food giant has worked with Cramer-Krasselt in the U.S. and a handful of shops abroad, including Omnicom in Russia, IPG in India and Dentsu’sAegis in some other markets. Cramer-Krasselt also supports creative for Heinz in the U.S.