By: Alexandra Bruell & Jack Neff, AdvertisingAge
Johnson & Johnson has retained Interpublic Group of Cos’ Universal McCann as its North American media agency following a review.
“J3, the agency dedicated to the Johnson & Johnson brands, will continue to lead the account in its New York and Toronto locations,” the agency told Ad Age . J3 is the dedicated agency within UM that has been serving the marketer’s account.
For UM, holding on to the business is a relief as it’s a key client which the shop has partnered with for nearly four decades.