Johnson & Johnson has selected UM’s J3 as its media agency around the world, the company said Friday morning.
The pharma and packaged-goods giant selected the shop after a quick review across all of its consumer, pharmaceutical and medical-device businesses and brands. Among the shops competing were WPP’s MEC, Omnicom’s OMD and J3, the dedicated J&J group that Interpublic Group of Companies created within UM.
J3 previously handled a bulk of the international work, while OMD supported parts of the business in Latin America and Asia, and MEC supported parts of Europe.
— Contributing: Jack Neff