UM

Tokyo Office
Postal Code 〒107-8679
1-1-1 Minami-Aoyama, Minato-ku, Tokyo
20F, Shin-Aoyama Building East Bldg


Contact

03-3746-8312
[email protected]


Social

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
October 16th, 2023 | UM in the News

In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech.

It’s just the latest move by media agencies — given the white hot heat thrown off in the commerce media/retail media sector — to find any number of ways to harness that energy.

Read more in Digiday.

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