Sony India (Electronics and Mobile) has expanded its partnership with UM and IPG Mediabrands.  Following a competitive multi-agency pitch, that included Madison, Maxus, ZenithOptimedia, Carat and OMD, Team Sony (comprised of UM and IPG Mediabrands) successfully retained the Sony Electronics Business in India and expanded its partnership with Sony to include Sony Mobile.  OMD formally held the account.  Sony India consolidated all of its business across media, with the result that our mandate now includes digital media.