UM China has signed a new partnership with Tetra Pak China, allowing UM to represent the famous food packaging giant in one of its fastest growing markets. Tetra Pak China is the well-known system provider of integrated solutions in food processing, packaging and distribution.
Tetra Pak’s leadership team was searching for a media partner to optimize its planning and buying that matched fundamental media skills with innovative ideas. UM‘s insight and expertise again beat out leading competitors–four in total– in a one round pitch for this client.
Although the pitch took place during the Chinese New Year season, the UM China team worked diligently with great internal collaboration between tactical TV planning, print and the OOH teams.
Cary Huang, Managing Director of UM China, is delighted with this new client explaining, “Almost everyone has come into contact with one of Tetra Pak’s products. It is an honor to work with a company so established and well-known and have the chance to bring our own agency innovation to build on such an established foundation.”