UM is celebrating a fine showing at the Global, North American and APAC MMA Smarties Awards. A total of five awards, including Best in Show at the North American awards gala, were bestowed to UM. As mobile technology and capabilities advance, creativity, innovation and impressive results in mobile marketing set the stage for a future of endless possibilities. The winners of the Smarties represent those who are blazing new trails and exhibiting bravery and innovation across a competitive mobile marketing ecosystem.
2014 GLOBAL SMARTIES AWARD WINNERS
CROSS SCREEN ADVERTISING
Gold – Sony 4K Ultra HD TV Launch for Sony Electronics, U.S.
2014 REGIONAL SMARTIES AWARD WINNERS / NORTH AMERICA
BEST IN SHOW
Sony 4K Ultra HD TV Launch for Sony Electronics, U.S.
CROSS SCREEN ADVERTISING
Gold – Sony 4K Ultra HD TV Launch for Sony Electronics, U.S.
2014 REGIONAL SMARTIES AWARD WINNERS/APAC
BRAND AWARENESS
Bronze – Coca-Cola Japan Company – Fanta, Japan
PROMOTION
Silver – Coca-Cola Japan Company – Fanta, Japan
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Congratulations to all the winners. Well done.