UM Malaysia won big at the recently-held 2016 Festival of Media Asia Pacific Awards. Adding to an impressive two Gold and three Silver Awards, UM Malaysia also took home the coveted Campaign of the Year Award.
Campaign of the Year
How We Used Programmatic to Develop Content & Reach Millennials to Get Them Fired Up for KFC’s Hot & Cheezy Burger! – UM Malaysia for KFC
Best Use of Content
Gold
How Telekom Malaysia Gamified a TV Ad to Help Those In Need – UM Malaysia for Telekom Malaysia Corporate
Best Use of Video
Gold
How We Used Programmatic to Develop Content & Reach Millennials to Get Them Fired Up for KFC’s Hot & Cheezy Burger! – UM Malaysia for KFC
Silver
How Telekom Malaysia Gamified a TV Ad to Help Those In Need – UM Malaysia for Telekom Malaysia Corporate
Best Targeted Campaign
Silver
How We Used Programmatic to Develop Content & Reach Millennials to Get Them Fired Up for KFC’s Hot & Cheezy Burger! – UM Malaysia for KFC
Smart Use of Data
Silver
How We Used Programmatic to Develop Content & Reach Millennials to Get Them Fired Up for KFC’s Hot & Cheezy Burger! – UM Malaysia for KFC
Now in its fourth year, The Festival of Media Asia Pacific Awards is the only awards program dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region. Judged by a senior panel of agency heads and global and regional brand marketers, the awards are the region’s premier event, rewarding the very best work while helping the winning agencies and media owners win new business and increased influence in the marketplace.