Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long. If we’ve learned anything in the last two years, it’s the power of communities. They’re what kept us (mostly) sane during Covid. We also discovered that enduring brands and agencies don’t just succeed […]
Category: Thought Leadership
Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and […]
Netflix has just seen a huge chunk of its share price evaporate as it announced the loss of 200,000 subscribers in Q1 and anticipates the loss of millions more to come. The media industry – and let’s all face it, we all knew the subscriber-based growth model would plateau eventually – has been quick to […]
Elon Musk’s vision of taking the guardrails off Twitter Inc.’s content moderation is lauded by free speech absolutists, but it risks creating a free-for-all that alienates advertisers and leaves regular users subject to abuse. Musk lobbed his $43 billion takeover offer for Twitter with the intent of unlocking its potential to be the “platform for […]
By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. … The decision to ban […]
A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it’s time to address the issue, says UM’s Chris Skinner. It’s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart […]
Shelley Smit, CEO, UM: For the past three years, our turnover has been less than 10%, which is significantly lower than the industry average of 30%+. We recruit and develop our talent based on our core values of Curiosity, Candor, Courage, Caring, Community and Commitment, and these values drive how we work and who we work […]
Ahead of International Women’s Day (IWD) on March 8, six agencies share how they’re uplifting and empowering women within their ranks and around the world. … UM Worldwide This IWD, UM’s beloved, long-running ‘Uniquely Me’ social campaign, which celebrates the similarities and differences within our community, will spotlight inspirational women who are raising up those […]
Over the course of the past few days a number of tech platforms have updated their responses to the invasion of Ukraine. For the most part that has taken the form of effective blocks on the ability of Russian media and businesses to monetize using those platforms at all. On Thursday March 3, Google announced […]
Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic. It’s a familiar dilemma: its most in-demand content can see corresponding advertising fees rates drop by as […]
