For years, Google’s YouTube couldn’t get any respect from the TV industry. TV marketers wouldn’t go near it out of fear that their ads would be tainted by running alongside YouTube’s amateur content. And analysts and research firms treated the streaming service as separate from the rest of television when analyzing TV viewing and advertising. […]
Category: Thought Leadership
On Tuesday, the Writers’ Guild of America began a strike after six weeks of negotiations broke down between the guild and the Alliance of Motion Picture and Television Producers — which includes Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony. Marketers and agency execs say that they are watching the strike closely to […]
The BBC is consolidating its digital website and apps in the U.S. this fall to attract readers and advertisers on this side of the pond. The redesigned digital platforms are expected to roll out globally by next year. The BBC isn’t the only large, global news organization working on overhauling its digital presence. CNN is […]
For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a playbook from direct-to-consumer brands looking to quickly acquire new customers and continue to scale became a standard practice for major marketers. Of course, the paid media landscape has dramatically changed in recent years […]
Hollywood writers are going on strike. The Writers Guild of America (WGA) announced late Monday night that its 11,500 members would stop working Tuesday – a decision the union’s board came to unanimously, per a tweet sent by the group’s western chapter. The decision came after six weeks of ongoing negotiations between WGA and the […]
The rate-card cost of placing an ad in Vogue ranges from £15,000 to £160,000. However, we learned this week, the editor-in-chief of British Vogue may sometimes need convincing to take your cash. In a Radio 4 interview to highlight his magazine’s disability-focused May edition, Edward Enninful disclosed his role in dispensing with creative from major […]
Consumer data privacy and protection are at the heart of growing concerns around OpenAI’s wildly popular ChatGPT and similar AI programs. Now, the pressure is mounting on lawmakers across the globe. Europe’s preeminent data protection authority, the European Data Protection Board (EDPB) announced last week that it’s assembling a task force focused on ChatGPT, the […]
This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how […]
Seeking comfort in memory is an innately human trait, and it’s something we’ve been doing for eons. Even Odysseus used memories of home to get through tough times. Our modern trials and tribulations may not be as trying as the Trojan War, but it’s been a rough few years for lots of folks. And in […]
The Interactive Advertising Bureau’s annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year’s digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. The May 3 […]
