Category: UM in the News


IPG Mediabrands’ UM unit has been named the media agency of record for AI-powered search startup Perplexity. The assignment includes the launch of Perplexity’s “first major brand campaign,” including media buying as as well roles as its “U.S. media advisor” and partnering on ad product development. In April, UM announced it was an “early user

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Universal McCann, McCann Worldgroup, Snowflake and Zoom are early users of Enterprise Pro Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its valuation in three months, now exceeding $1 billion, with total fundraising

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In 2023, agencies battled client uncertainty and shrinking budgets while transforming to adapt to the widespread possibilities and implications of generative AI. Organic growth slowed across agencies last year, particularly at creative and digital shops, many of which stayed flat or declined year on year. Some even dragged down their parent companies’ revenue overall. However,

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In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living

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