UM Hong Kong has been named the media agency for Asia’s leading research-based pharmaceutical company, Takeda.
Charged with Takeda’s media buying, planning, strategy and digital duties, UM will be handling the company’s diverse portfolio of pharmaceutical and over-the-counter (OTC) products, with a special emphasis on branding and marketing for CALCICHEW. CALCICHEW is Takeda’s OTC supplement aimed at treating and preventing vitamin D and calcium deficiency.
“We are thrilled to be selected by Takeda as their media agency partner,” said Lilian Leong, Managing Director, UM Hong Kong. “From research and insights that deliver targeted communications planning across all market segments to buying capabilities that ensure the right pricing for our clients and our expert digital team – UM has all the right offerings to deliver success for Takeda.”
Headquartered in Japan, Takeda ranks amongst the world’s top 15 pharmaceutical companies — the largest in Japan and Asia. The company has more than 30,000 employees worldwide with revenue over $16.2 billion (U.S).
Congratulations Hong Kong!