As AI continues to transform marketing, UM APAC’s CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands. “AI is not going to take your job. The person who uses AI is going to take your job
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Para la IA resulta difícil retroceder en el aprendizaje o dejar de mutar. Esto se torna problemático porque si tú no logras establecer una diferencia en el presente, esto perjudicará a tu marca en el día de mañana, escribe Dan Chapman Global Chief Strategy Officer de UM en la columna que compartimos a continuación. El
UM has been named a Top 10 Media Network of the Year by Cannes Lions International Festival of Creativity. See the full rankings here.
If B&T had a cent for every time someone had said to us that it’s an “interesting” time to be in media, we wouldn’t be rich, but we’d have at least $10. Channels are exploding and audiences are more slippery than ever. But at the same time, clients are demanding improved results with the same
Hablamos de como las marcas pueden diferenciarse en la era de la IA. Es sorprendente ver cómo cada vez más los productos se parecen entre sí y como las campañas se confunden. Muchos de los comerciales en televisión, muchas de las cuñas de radio hoy parecen fotocopias. En una esquina está la imagen de un
Anathea Ruys CEO, UM Australia Ruys was lured back to Australia in 2021 to lead UM after spending four years in LA leading Carat’s operations in the Midwest and West of the US. Way before that, however, Ruys was the editor of New Idea — it’s no wonder that she says “UM sees media in
For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ranging from Best Use of AI to Best Use of Streaming Media. Whether it was a campaign to counter an auto sales slump, build
Honoring the exceptional achievements and contributions of female leaders across various sectors, Cynopsis’ Top Women in Media Awards Gala shines a spotlight on those who have made a significant impact in their respective fields. From executives and innovators to content creators and marketers, this ceremony acknowledges the diverse talents and expertise of women shaping the
Mediabrands Australia’s Universal McCann – otherwise known as UM – has been chosen to serve as the Australian Government’s ongoing Master Media Agency, wrapping up a six-month pitch process. The news solidifies the international media agency’s six-year partnership with the Government, having won its media account in 2018 and retained its contract in May 2021. The agency’s work
UM has defended the federal government’s master media account, Mediaweek can confirm, beating out Omnicom’s PHD in the final stages of the competitive pitch. In a statement to Mediaweek, a spokesperson from the Department of Finance said: “Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, has been selected as the new Master Media Agency following a tender process. A
