Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the […]
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DoubleVerify and Roku have uncovered a CTV ad fraud scheme that has taken fraudsters’ traditional domain spoofing tactic to a new level. Discovered late last summer and still active, the scheme — dubbed “CycloneBot” — may be costing advertisers as much as $7.5 million per month in fake impressions. … “Ad fraud has not historically […]
UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence. “UM’s strategic approach to media planning and buying will play a […]
Vice group co-CEO Bruce Dixon has announced that the company is to make several hundred lay-offs and will no longer publish content on Vice.com. In a memo to staff, Dixon said that Vice will “look to partner with established media companies” to distribute its digital content, including news, on their global platforms and “fully transition […]
As the Possible conference gears up for its second year, it faces the possibility of a sophomore slump. After all, year one in April 2023 generated solid attendance of 2,464 as well as a few headlines, mainly courtesy of one Elon Musk, who used his appearance in part to recruit Linda Yaccarino to be his […]
Walmart’s rumored plan to acquire Vizio went from theoretical to reality this week, with the retail giant set to pay $2.3 billion for the smart TV manufacturer. The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. The deal will also allow […]
Campaign US has announced its 2024 class of Inspiring Women. The women recognized below are redefining leadership in advertising and marketing while blazing trails and pushing boundaries for others to succeed in their wake. This program recognizes them for their hard work and dedication to their craft across various facets of the industry, including creative, […]
Walmart’s planned acquisition of Vizio opens a world of opportunities to expand the retail giant’s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation. …. Walmart seems like it is somewhat OK to share its data […]
Susan Kingston-Brown takes on the role with immediate effect Chris Skinner has stepped down from his role as EMEA president of UM. Skinner had been at IPG Mediabrands for more than 17 years, joining as managing director of UM Hong Kong in 2007 before becoming CEO of UM Middle East and North Africa in 2013. […]
Working Mothers balance client meetings with teacher conferences, work travel with travel-team schedules, revenue forecasts with family budgeting, and everything else that can happen over the course of the day. And they do it with compassion, humor and grace. Each year, She Runs It honors mothers who have achieved outstanding business results while serving as […]