What counts as a taboo topic in 2024? And what role should brands role in tackling them? Ahead of our Future of Brands conference next week which will tackel this question, and the role of responsible media and inclusivity in advertising across its sessions, The Media Leader asked speakers, agencies and strategists if they thought […]
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In 2023, agencies battled client uncertainty and shrinking budgets while transforming to adapt to the widespread possibilities and implications of generative AI. Organic growth slowed across agencies last year, particularly at creative and digital shops, many of which stayed flat or declined year on year. Some even dragged down their parent companies’ revenue overall. However, […]
Global Agency Network of the Year – UM At UM, we’re obsessed with growth. Short- and long-term growth. Lifetime growth. Our relentless focus on growth powers how we show up for our clients, our people and our communities. Our growth strategies are rooted in creating meaningful work in close partnership with our clients; driving employee […]
Branded Entertainment: Contests/Events/Experiential AVEENO® Launches its 3rd Annual StartUp Collective to Help Close the Skin Health Equity Gap by UM for Kenvue – Aveeno Multicultural/LGBT Media SYMTUZA® Conversations: Moving Lives Forward, Together by UM for Johnson & Johnson, SYMTUZA® Read more on MediaPost.
After years of being apart, adland could be on the verge of bringing media and creative back together again. … Adam Morton Chief product officer, UM The synergy between creative and media is paramount, and AI can deepen that connection by enhancing collaboration and driving further efficiencies. However, while AI will undoubtedly continue to fuel […]
Every year, throughout Women’s History Month, we’re reminded of the inspiring stories of powerful women, the struggles they endured and the triumphs they achieved. For this month’s Amp spotlight, we turn our focus to those same themes of struggle and empowerment from within our own Amp community. From the importance of intersectionality to the critical […]
Brands stepped up during the pandemic and they need to do so again at a time when people are stressed over money, culture wars and disinformation, says UM’s Enyi Nwosu. One of the very few positives to come out of the pandemic was brands taking a more active role in addressing consumers’ woes and making […]
IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation […]
In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living […]
UM is Ad Age’s 2024 Media Agency of the Year Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its […]