Nationwide Insurance teamed up with AMC’s “Mad Men” for a season-long partnership. Nationwide will run spots throughout “Mad Men’s” sixth season and will create a special commercial featuring Matt Jauchius, the company’s chief marketing officer. This special spot will be created like a programming vignette and take on a “Mad Men” vibe and style.
UM struck the deal between Nationwide and AMC during the 2012-2013 Upfront negotiations, which was an excellent demonstration of the innovative strategy that sets UM apart.
UM also secured a concert series partnership for Sony Electronics with Jimmy Kimmel Live. Throughout the 2013 season, Jimmy Kimmel Live will feature customized integrations of Sony technology products in each episode.
This partnership not only reflects a major progression in the Sony client’s approach to marketing, but also proves how the UM 3.0 framework drives innovative and successful communications solutions.