Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive.
In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a fixed place on marketers’ agendas for nearly three years.
Recent headlines have been dominated by social platforms’ restructuring actions following disappointing earnings, several of which vaguely cite the challenging ‘macro environment’ – triggering speculation by industry experts on platforms’ reluctance to acknowledge the profound impact of Apple’s AppTrackingTransparency changes on their advertising business.
Read her full piece on The Drum.