Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss the evolution of retail media networks, standardization of measurements, the botanical walled garden, and Amie’s latest challenge supporting the American Cancer Society: the London marathon!
Listen now on the CPG Scoop.