Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting.
“We’ve got to be in quality, good environments and you can drive better media outcomes that way,” Joshua Lowcock, global chief media officer at UM Worldwide, said in this interview with correspondent Tameka Kee at the Beet Villa during the Cannes Lions International Festival of Creativity.
Watch the interview on Beet.TV.