UM MENA announced today that Assaad Kassis will assume the role of General Manager of their office in KSA.
This role comes into effect as their previous country lead Khalil Arouni has decided to relocate to pursue new opportunities.
With the changing market dynamics in KSA, UM’s focus will increase locally and Assaad’ s remit will be to further grow the local business by augmenting the effective implementation of the UM product services for existing client business and simultaneously focusing on new client acquisition. Assaad will also be tasked to ensure that UM’s regional client teams have heightened on ground presence and are consistently plugged in with the local Saudi market.