A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.
“Diversity” is a term that encompasses many intersectional identities. Brands and media companies need to recognize those nuances better, according to a study conducted by NBCUniversal, Magna and Identity.
The Deconstructing Diversity study, which surveyed more than 3,500 U.S. respondents, reveals 87% of people feel a strong attachment to multiple communities, and 93% want to connect with cultures other than their own.
However, 33% say they do not identify with different communities because of inaccurate media representation or a lack thereof.
“Even though there is a correlation between ethnicity and [diversity], heritage and traditions such as language, race, ethnicity and nationality are just as important in defining identity,” said Oscar Allaín, SVP of cultural research and strategy at Identity.
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