In the fourth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, UM Global CEO Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO Norman de Greve.
“Our hope is that the action that we take today create meaningful, long-lasting relationships with the customers we help,” de Greve tells Kiernan during a conversation that explores accelerated trends in retail and healthcare, prompt and necessary pivots in brand messaging and media strategies, as well as whether CVS will have more TP rolls.
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