In the eighth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, the lab hosts UM Global Chief Strategy Officer Hamish Kinniburgh, Managing Partner-Decision Sciences Josh Bock, Senior Vice President-Analytics Tara Connington, and Global Chief Product Officer Huw Griffiths to introduce the agency’s new “Consumer Demand Forecaster,” a new tool for predicting fluctuations in consumer demand across various global markets and categories.
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