UM and IPG Mediabrands have won a combined five Adweek Media Plan of the Year awards.
Best Use of Insights
White Hats Wanted by UM NY for U.S. Army
Best Use of Programmatic
A Hero Inside Us All by Mediabrands SF for GoPro
Best International Campaign (Spending $1MM+)
You Never Lamb Alone by UM Sydney for Meat & Livestock Australia (MLA)
Best Use of Native Advertising (Spending $1MM+)
The Laws of Gilead by UM LA for Hulu’s “The Handmaid’s Tale”
Best Total Campaign (Spending $10MM+)
The Laws of Gilead by UM LA for Hulu’s “The Handmaid’s Tale”