Tokyo Office
Postal Code 〒107-8679
1-1-1 Minami-Aoyama, Minato-ku, Tokyo
20F, Shin-Aoyama Building East Bldg
03-3746-8312
[email protected]
The WARC Awards scheme is a global search for next-generation marketing effectiveness, and the winning papers can be read in full on the Awards website.
In the Effective Use of Content Category, the Grand Prix went to a campaign by UM Malaysia/Ensemble for KFC Malaysia. Stealing a burger-march on McDonald’s using real-time data used programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger and outperform targets by 50%.