IPG Mediabrands-owned media agency UM Australia has announced the appointment of Eaon Pritchard as head of strategy in Melbourne and Claudia Rossi as client business analytics lead for UM Sydney.
Pritchard has been head of strategy for dentsu X in Melbourne for the past 18 months, and prior to that he was at RMIT on the university’s Advertising/Communications Program Advisory Committee, also having been a columnist for the global market intelligence service WARC.
Rossi was formerly the insights and research manager for Pandora Australia, and has a strong strategic customer analytics background with 10 years’ experience in data-driven insights focused on driving business decisions.