Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther’s Original, Riesen and Mamba.
The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther’s Original receiving the largest share of spend, close to $6 million.
UM’s remit includes strategy, planning, buying, shopper commerce and analytics duties.
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