As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better to fill that role than agency stalwart Arielle Garcia, who was most recently VP of business operations and compliance for UM’s ExxonMobil and Accenture accounts.
UM CEO Lynn Lewis has emphasized driving a “culture of compliance” at the agency and on behalf of clients, partners and the industry at large. One big reason why Garcia stepped into this new role is that over her seven-plus years at UM, she has been on board for early discussions and ongoing policy-making for this increasingly important issue.
With some regulations even becoming obtrusive to deal with, it would be wrong to assume that consumers just click-through all those GDPR and CCPA disclaimers, said Garcia. “I would say that the emergence of these laws in and of itself is some indication of the continued importance of the use of personal data to society,” she said.
A graduate of Fordham University School of Law, Garcia will also spearhead UM parent group IPG Mediabrands’ new privacy task force and continue to handle compliance for ExxonMobil.
Campaign US interviewed Garcia about the new job and what privacy means in today’s social and online marketplace.
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