In its second year, the program continues to facilitate entry of underrepresented groups into advertising and media through free industry education, mentorship and bespoke programming
Today, Vox Media, the leading modern media company and UM, the global media agency network of IPG Mediabrands, announced the latest programming update and a new partnership with the American Advertising Federation (AAF), as part of Breaking Media, an education and mentorship program designed to break down barriers in media and entertainment and build bridges for historically underrepresented communities.
Previously called Media 101, the Breaking Media program provides students in Historically Black Colleges and Universities (HBCUs) and Hispanic-Serving Institutions (HSIs) access to invaluable industry education and networking opportunities in advertising and media. The program is the latest initiative within UM’s campus engagement initiative, CurriculUM, which partners with colleges and universities to attract talent and cultivate the next generation of marketing and advertising leaders. As part of the partnership, the AAF will help make connections between the program and HBCUs.
Read more on Vox Media.