UM has kicked off this year’s Cannes Festival of Creativity with six shortlists on the first day!
UM Italy’s “Responsibility” on behalf of Ubrew was recognized for its excellence in both the Promo + Activation and Direct categories, earning all six of UM’s shortlists on day one.
Here is a look at our shortlisted entries:
PROMO + ACTIVATION
UM Italy, Ubrew, “Responsibly”
SHORTLIST: Best Guerrila Marketing and Stunts
SHORTLIST: The Low Budget/High Impact Award
SHORTLIST: Best Use of Food & Drink
SHORTLIST: Best Use of Digital Platforms
DIRECT
UM Italy, Ubrew, “Responsibly”
SHORTLIST: Low Budget/High Impact Campaign
SHORTLIST: Launch/Relaunch