Brands stepped up during the pandemic and they need to do so again at a time when people are stressed over money, culture wars and disinformation, says UM’s Enyi Nwosu. One of the very few positives to come out of the pandemic was brands taking a more active role in addressing consumers’ woes and making
Category: Thought Leadership
In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living
Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the
DoubleVerify and Roku have uncovered a CTV ad fraud scheme that has taken fraudsters’ traditional domain spoofing tactic to a new level. Discovered late last summer and still active, the scheme — dubbed “CycloneBot” — may be costing advertisers as much as $7.5 million per month in fake impressions. … “Ad fraud has not historically
Vice group co-CEO Bruce Dixon has announced that the company is to make several hundred lay-offs and will no longer publish content on Vice.com. In a memo to staff, Dixon said that Vice will “look to partner with established media companies” to distribute its digital content, including news, on their global platforms and “fully transition
As the Possible conference gears up for its second year, it faces the possibility of a sophomore slump. After all, year one in April 2023 generated solid attendance of 2,464 as well as a few headlines, mainly courtesy of one Elon Musk, who used his appearance in part to recruit Linda Yaccarino to be his
Walmart’s rumored plan to acquire Vizio went from theoretical to reality this week, with the retail giant set to pay $2.3 billion for the smart TV manufacturer. The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. The deal will also allow
Walmart’s planned acquisition of Vizio opens a world of opportunities to expand the retail giant’s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation. …. Walmart seems like it is somewhat OK to share its data
Amp Meter: The best ads from Super Bowl 2024—and the ones people will still remember long after the Big Game Until the fourth quarter and overtime that saw the Kansas City Chiefs repeat as NFL champions, most of the action at this year’s Super Bowl was in spotting the celebs, from the proverbial “bleachers” (cue
More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to
