While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. The breakthrough film was 5B which debuted at the 2019 Cannes Film Festival as […]
Category: Thought Leadership
Female entrepreneurs can find opportunities for growth through mentoring and networking By: Christina Adranly There’s never been a better time to be a woman in business. This Women’s History Month, we are celebrating the explosion in the ways women have to connect with each other. A new crop of female-only social networking apps like Bumble Bizz, Ellevate […]
Maryland lawmakers quietly approved HB 732 late last week, which imposes a 10 percent tax for every digital ad sold by companies such as Google and Facebook. The legislation also applies to smaller companies, but at a lower tax rate based on annual global gross revenues. Businesses with $100 million or more in revenue are taxed at 2.5 percent; […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around […]
A Thursday New York Times story that featured live coronavirus updates displayed several ads for an n95 respirator, which are in short supply among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging for the company that it’s since halted […]
Twitter became the latest social media player to copy Snapchat’s popular format of disappearing stories. The company on Wednesday shared details on “Fleets,” which it describes as “a way to share your fleeting thoughts.” People can view Fleets starting today, but must visit a user’s profile page to do so. Twitter is currently testing Fleets […]
By Joshua Lowcock , Op-Ed Contributor, 2 hours ago As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the […]
IPG initiated a series of high profile executive changes. IPG CEO Michael Roth announced the news in an internal memo this morning ahead of a wider announcement. Philippe Krakowsky was promoted to the position of chief operating officer after serving as chief strategy and talent officer for over a decade, responsibilities he will continue in […]
Interpublic Group of Cos. announced a round of leadership changes on Monday. Philippe Krakowsky has been named the chief operating officer of the holding company, a newly-created position. Daryl Lee will succeed him as chief executive of IPG Mediabrands and Eileen Kiernan will take over as global CEO of UM. Krakowsky has been CEO and chairman of IPG Mediabrands for the past […]
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of […]
