If you were to ask any major global brand what their top priority markets would be for the next few years, you’d be hard pressed to find a short list that didn't include China.
Category: Thought Leadership
Two academic papers have recently been published that foretell the imminent implosion of Facebook.
Is the dream of having endless data turning into a nightmare for marketers? And to ask another question: Is there even any proof that Big Data improves or will improve brand management, advertising or business performance?
The changes to technology that have rocked the media landscape in recent decades have accelerated into overdrive in the past ten years. Ever-expanding methods of media consumption - PCs, tablets, DVRs and smartphones to name a few - have led to increasing audience fragmentation and rating instability.
As 2014 rolls along and we head into yet another upfront buying season, it is interesting to think about some of the changes we have seen over the past year. These changes (primarily driven by data and technology) have affected every aspect of our business – how we develop insights, how we put together communications strategies and plans, how we solicit partners/ideas/innovation, how we buy, and how we measure success.
Over the last decade, the advertising and media research industry has made exceptional strides in understanding how advertising works.
All media that fail to offer an enhanced value exchange will soon become spam.
The landscape of today’s nearly $3 trillion healthcare industry is complex to say the least.
Print has traditionally been the media of choice for luxury brands, but incorporating digital media to reach shoppers at all stages of their purchasing journey leads to more creative storytelling and better ROI.
There are more metrics to quantify audience exposure today than ever before. We have ratings, click-through rate, issue-specific, quarter-hours. One way or another we’re pretty good at counting exposures and interactions, even if we do not yet do so equally well across all media – in time we get there. But what is almost always […]
