With macroeconomic pressures forcing an industry obsession with ROI—and with chief marketing officers’ tenure growing ever shorter—innovative, risk-taking marketing campaigns are usually the first symptoms of tightened budgets. But the risk-versus-reward calculations of such campaigns can generate trepidation among brand leaders, and for good reason. The reality of virtually any industry is heavily influenced by […]
Category: Thought Leadership
New York – At Advertising Week New York a panel of industry experts shed light on how retail media networks and connected TV are a promising pairing, as the two offer a symbiotic relationship and new opportunities for brands and advertisers. And the marriage of retail media and CTV is poised for growth. According to […]
Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching. It felt like too much. And it got me wondering: Are there too many FAST channels? Well, as much as my inbox and I may argue yes, ad agency executives say otherwise. “I don’t […]
The first two days of Digiday’s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. … The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. Amie Owen, U.S. head of commerce for […]
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. … “It depends on the daypart […]
Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now […]
The Writers Guild of America (WGA) has reached a tentative deal with Hollywood’s top studios on a new contract, paving the way for a nearly five-month long strike to end. The agreement meets most of WGA’s demands, according to reports, including increases in royalty payments actors receive for streaming content as well as guardrails against […]
It’s a strange time for linear TV. After months of an ongoing writers’ strike, as well as the also ongoing actors’ strike, the fall season is here again but much of the programming is centered around reality, sports, reruns and, now, streaming hits coming to broadcast. This unusual moment is likely adding to the ongoing […]
Ad Age and Meta’s select group of advertising leaders sets out to prove that marketing and creativity can drive growth for brands—even during a down economy Change is the only true constant in the world of marketing and advertising. Informed by societal norms, technological tools and rising new generations of consumers and industry professionals, ever-fluctuating […]
The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM’s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing. In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as […]