Are we seeing a fundamental shift in search? What implications could this have on search advertising? Google has announced an AI chatbot, Bard, to rival the wildly popular ChatGPT. The program, which is built on the tech giant’s LaMDA conversational technology, is currently being tested by a select group of users, with plans to be […]
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The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers. In a study titled “No News is Bad News: Ads […]
The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market. Streaming-only sellers step up 2021 was a leap year for streaming-only sellers in the TV advertising upfront marketplace. While the annual dealmaking […]
The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one […]
UM’s Rome office will handle the media planning for a new campaign for Doctors Without Borders, an organization founded in France by a group of doctors and journalists in 1971, which has since grown into the largest independent medical humanitarian organization in the world.
The American household is changing. People are living longer and getting married later in life, women are more in demand in the workplace and at home, and society is more accepting of same-sex marriage.