Some planners, buyers and visiting reps may take media department receptionists for granted, but that’s now almost impossible to do at UM’s West 33rd Street offices, where the agency unveiled a new, state-of-the-art commerce lab dedicated to beloved UM receptionist Marva Sealy. The lab is named Marva’s and dedicated to Sealy, who has been the […]
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Each year, She Runs It honors women in marketing, media and tech who are transforming their brands, teams, accounts, organizations and the industry. This year, these game changers are shaking up strategies, leading with purpose and championing DEI throughout their organizations. … Stewart’s industry-leading work driving equity through investment is a cornerstone of UM’s marketplace […]
The first two days of Digiday’s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. … The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. Amie Owen, U.S. head of commerce for […]
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. … “It depends on the daypart […]
Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now […]
The Writers Guild of America (WGA) has reached a tentative deal with Hollywood’s top studios on a new contract, paving the way for a nearly five-month long strike to end. The agreement meets most of WGA’s demands, according to reports, including increases in royalty payments actors receive for streaming content as well as guardrails against […]
The WorkLife 50 list consists of the most outstanding employers in 2023. Several themes emerged among this year’s winners, showcasing how they offer some of the best places to work. A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout […]
It’s a strange time for linear TV. After months of an ongoing writers’ strike, as well as the also ongoing actors’ strike, the fall season is here again but much of the programming is centered around reality, sports, reruns and, now, streaming hits coming to broadcast. This unusual moment is likely adding to the ongoing […]
The U.S. head of commerce is one of Ad Age’s 2023 40 Under 40 honorees Amie Owen has “actually been on a tear, getting the UM Commerce name out there,” she said. Owen is the U.S. head of commerce at global media agency UM, a part of IPG Mediabrands, which is making advances in retail […]
Ad Age and Meta’s select group of advertising leaders sets out to prove that marketing and creativity can drive growth for brands—even during a down economy Change is the only true constant in the world of marketing and advertising. Informed by societal norms, technological tools and rising new generations of consumers and industry professionals, ever-fluctuating […]
