Tokyo Office
Postal Code 〒107-8679
1-1-1 Minami-Aoyama, Minato-ku, Tokyo
20F, Shin-Aoyama Building East Bldg
03-3746-8312
[email protected]
Apple’s privacy update has sent waves across the advertising industry.
Its new App Tracking Transparency feature requires apps to ask for users’ permission to use their information for advertising. Experts expect consumer opt-in rates to be low, which could lead to significant challenges in targeting and measuring ads.
Read Article on Business Insider.