Enterprise Holdings named UM as its media agency of record in North America and Europe, the agency confirmed on Tuesday.

UM, which also recently won Behr, will lead media strategy, planning, buying, data and analytics across the company’s brands: Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.

Omnicom Media Group’s PHD was the incumbent for Enterprise, which launched a formal review last fall.

Read Article on Campaign.

UM JAPAN
Privacy Policy Overview

This website uses cookies for various purposes, such as improving the functionality of the website and understanding how it is used.

For more information about the cookies used and your choices, please see our Privacy Policy. To agree to our use of cookies for the purposes listed above, please select "Enable all" below or adjust the settings in the items on the left and click "Save changes."

You can adjust all of your detailed cookie settings via the options on the left.