From the moment officials rushed in to disrupt the March 11 tip-off between the Oklahoma City Thunder and the Utah Jazz, everything changed.
Not just for basketball, but for every professional sports league. Within days of the NBA season being suspended, the NHL, MLB, MLS and leagues around the world began to topple like dominos. Soon after, sports news and talk shows also halted production, facing the lethal combination of no sports to talk about and increased dangers around large production crews gathering together.
While not all sports audiences are strictly male, there is still an undeniable challenge presented by the cancellation of sports: spring has, traditionally, been one of the best times to capture large swaths of male audiences on traditional TV.
Now, with sports off the table and media consumption trends turned upside-down, experts weigh in on how to nab male audiences in the “new normal.”
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