Zulu Alpha Kilo has created a COVID-19 awareness campaign with a simple, two-word message: “Stay Home.”
“What [we’re] asking the industry to do is: let’s all come together, let’s all pool resources to do what we can do, which is spread the message, not the virus,” says Zak Mroueh, the agency’s founder and CCO.
Like the rest of the industry, Toronto-based Zulu closed the doors to its offices on Mar. 12. Since then, staff at the mid-sized agency have been working remotely. It was a busy time at the agency, with significant activity from a lot of clients , according to Mroueh.
But when offices closed and the Ontario government ordered non-essential businesses to close, Zulu started to re-evaluate what role it could play during this unprecedented time.
What the agency came up with last week, Mroueh says, was a message to “make people take this seriously.” In the City of Toronto, 130 people called 311 on Saturday alone to report people breaking the ban on using park amenities and not practicing social distancing in public places, according to Brad Ross, chief spokesperson for the city.
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