A recent report by Tech Transparency Project lambasted Facebook for serving ads against searches for content related to white-supremacist phrases like Ku Klux Klan and American Defense Skinheads, first reported by the Washington Post.
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Larger media agencies like UM Worldwide use a range of tools to monitor ad placement, tools that “require a degree of sophistication and time spent on your advertising, which smaller businesses would spend elsewhere running their business,” said Joshua Lowcock, global chief media officer at UM Worldwide. To that, “SMBs are probably not aware of where their ads appear on these platforms.”
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